Ering
Successful e-shop expansion to the Czech market with 27% growth
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Ering, known in the Czech Republic under the brand Runder, is a fast-growing e-shop focused on automotive products – especially filters, oils, and accessories. The company operates an extensive catalog with tens of thousands of items connected to multiple suppliers, emphasizing reliable availability and quick response to customer needs.
The client operated an e-shop that had reached the limits of its technical capabilities. While it was still supporting growth, the system was outdated and unsustainable in the long term. Without modernization, there was a significant risk of performance issues, SEO losses, and instability during further expansion.
At the same time, the client wanted to expand into the Czech market. It was crucial to ensure a smooth migration without losing SEO rankings, revenues, or customer trust.
- Outdated and unsustainable e-shop
- Risk of losing SEO and revenue during migration
- Expansion to a new market in parallel
We carried out a complete migration of the old Slovak e-shop to a new platform, ensuring there was no loss of SEO rankings and no significant impact on revenue. This was a critical step to maintain both customer base and market position.
At the same time, we supported the expansion into the Czech market, where the new e-shop immediately generated around 10% of total revenue from day one. After the launch, we focused on stabilizing the system and developing new features – including extended categories, improved monitoring, and advanced reporting.
One year after the migration, the e-shop achieved stable growth of approximately 27% across regions. The client was able to expand confidently without losing customers or sales.
- Migration to a new platform with preserved SEO and revenue
- Parallel expansion to the Czech market with immediate results
- Stabilization and 27% growth after one year
