Kooperativa
Becoming the first choice for AI assistants in insurance
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Kooperativa is one of the largest and most established insurance companies on the Czech market. As a member of Vienna Insurance Group (VIG), it represents stability and trust for millions of clients. With decades of experience and a wide portfolio of products, Kooperativa recognized that the rise of artificial intelligence is changing the way clients search for information. That’s why the company decided to act proactively and prepare its digital presence for the future.
With the massive adoption of AI assistants and conversational search engines, Kooperativa faced a new strategic challenge. Having a high-quality website was no longer enough – it became crucial to ensure that their expert content would be correctly interpreted and prioritized by large language models (LLMs).
The main task was to transform their extensive knowledge base into a format that would be not only understandable for AI but also authoritative. Without a proactive strategy, there was a risk that AI responses would present an incomplete or distorted picture of the brand, influenced by less reliable external sources.
The goal was clear: become the primary and most trusted source of insurance information for AI assistants in the Czech Republic.
- Ensuring correct interpretation of content by AI
- Making Kooperativa the authoritative source in insurance
- Preventing incomplete or distorted AI answers
We designed a comprehensive strategy to position Kooperativa’s website as the definitive authority for AI assistants. Our approach was based on three pillars.
First, we conducted an AI footprint analysis, evaluating their web content and online reputation to understand how the brand is currently perceived and interpreted by leading AI technologies.
Next, we identified strategic opportunities within both content and technical structure, highlighting the most effective ways to strengthen authority and relevance in AI-generated answers.
Finally, we created a prioritized action plan with specific steps to enhance Kooperativa’s online presence – both in terms of content and technical optimization – ensuring the brand becomes the first choice for AI assistants when it comes to insurance in the Czech market.
- AI perception and brand analysis
- Audit of AI-readiness and opportunity mapping
- Strategy and prioritized action plan for content and technical optimization
